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website speed an essential ranking factor

It’s impressive to write a 5,000-word blog entry and it’s truly outstanding to have a backlink from Forbes.

However, you know what would not garner you any positive attention on search engines? The Speed of your website.

That’s a shame, because increasing the speed of your website is one of the most straightforward ways to improve your search engine rankings.

The speed of a website is really essential. It is so essential that Google has included it as a ranking element in its search results. Google has taken steps to improve the loading speed of websites over time, including the development of a set of tools for developers and webmasters, among other things. Google Lighthouse is one of these tools.

This article contains all of the information you require.

critical info speed test

What is Page Speed Optimization?

Website speed optimization is a technique for increasing the speed with which a page loads. Due to the fact that website speed has an effect on user experience, site traffic, and eventually search rankings, it is a key component of a successful SEO strategy.

Why is Page Speed Optimization Important?

Optimization of a website’s page speed should be a top concern for any website owner. Your site’s speed has a significant impact on its SEO (search engine optimization) and bounce rate.

Bounce rates are derived by dividing the number of zero-second-long single-page sessions on your website by the total number of page sessions.

As you can see, a large percentage of zero-second page visits indicates that visitors are not waiting for your site to load completely before leaving.

Does Page Speed Affect SEO?

The straightforward answer is that page speed does have an effect on SEO. Page speed is a direct ranking element, something that has become even more apparent with Google’s Algorithm Speed Update. However, speed can have an indirect effect on rankings by raising the bounce rate and decreasing dwell duration.

If your site loads quickly, you have a better chance of ranking higher on Google than sites that load slowly and have a high bounce rate.

How to speed up website mobile and desktop loading times?

By now you’ve must’ve seen the need for a good page speed score and would want to boost your search rankings by applying speed optimization techniques below:

  • Enable Browser Caching: Browsers cache a great deal of data (stylesheets, images, and JavaScript files, among others) so that when a visitor returns to your site, the browser does not have to reload the entire page. Check your cache’s expiration date using a tool such as YSlow. Then specify how long you want that information to be cached in the “expires” header. A year is a suitable time period in most circumstances, unless your site’s design changes often.
  • Enable Image Compression: Compression of images can also significantly improve the speed of your mobile website. It’s perplexing that some webmasters still ignore the file sizes of their photos. PNGs, GIFs, and JPGs should all be compressed at least 30%-40% for the web.
  • Reduce HTTP Requests: HTTP requests are a significant bottleneck for site performance. A request occurs when a browser makes a request to a server for HTML or CSS files. Thus, the more on-page components you have on your website page, such as graphics, scripts, Flash, or stylesheets, the more requests will be performed and the longer the load time will be.
  • Use CDN: Content distribution networks (CDNs), alternatively referred to as content delivery networks, are a network of servers used to distribute the burden associated with content delivery. Essentially, copies of your site are stored across various, geographically diverse data centers to enable users to access it more quickly and reliably.
  • Minimize Redirects: When a page redirects to another page, your visitor must wait for the HTTP request-response cycle to complete. For instance, if your mobile redirect pattern is as follows: “example.com -> www.example.com -> m.example.com -> m.example.com/home,” each of those two additional redirects slows down the load time of your website.
  • Place JS at bottom: It is crucial to place all your Javascript codes at the bottom of your page to increase your site speed.
  • Minify Html, CSS and JS: You may significantly boost page speed by optimizing your code (including removing spaces, commas, and other unnecessary characters). Remove any code comments, formatting, and unneeded code as well.
  • Optimize images: One of the most prevalent causes of slow websites is a huge number of full-sized, unoptimized photos. Large photos (those greater than 1-2 MB) waste a lot of bandwidth while loading, consume a lot of server resources, and irritate your clients.
    When optimizing your photos for best performance, three factors must be considered: size, format, and src attribute.

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