On July 15, Lionel Messi officially joined Major League Soccer (MLS), signing for David Beckham’s Inter Miami. Since the move, Messi has drawn millions of new viewers to American soccer, pushing the league’s visibility to unfathomable levels.
American tech giant Apple has greatly benefitted from the Messi mania, thanks to their exclusive deal with MLS. Apple is the official broadcast partner of the league, meaning that one has to subscribe to Apple TV Plus’ MLS Season Pass to watch Messi and Co. in all their glory.
MLS, Apple, & Lionel Messi Are All Benefitting From…
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