OKCoin, a South Korean exchange, has appointed Randy Zuckerberg, the sister of Meta (Facebook) CEO Mark Zuckerberg, as head of the brand’s advisory council in an effort to increase female participation in the cryptocurrency industry.
By 2025, Okcoin hopes to have a female customer base of 50%. A total of $1 million has been set aside to finance the initiative.
The elder sister of Mark Zuckerberg, co-founder and CEO of Meta (formerly Facebook), is an entrepreneur, the founder of the social networking site Zuckerberg Media, and the author of several books. Randy spent ten years as the director of market development and spokesperson for her brother’s company.
1/ BIG news 📢
We’re partnering up w/ @randizuckerberg! She’s joining our Brand Advisory Council to welcome more women into #crypto.
AND we’re making a $1M commitment to reach 50% female customers by 2025, just some huge steps to build an inclusive future of finance. 🚀 pic.twitter.com/8EyMBb8uPO
— Okcoin (@Okcoin) December 2, 2021
She will lead the council at Okcoin and advise the company on how to attract women to cryptocurrency projects, blockchain programmes, and other initiatives under her leadership.
In a video promoting her move to Okcoin, Zuckerberg stated:
“Crypto and this new era of wealth creation should be open to everyone, I’ve joined Okcoin’s advisory council to support that mission and bring more women into the world of crypto.”
Had so much fun filming this video (complete with a cameo from my toddler) and over the moon to be working with @Okcoin to get more women into the crypto space https://t.co/FtURPcFcSt
— Randi Zuckerberg 🤗 (@randizuckerberg) December 2, 2021
Hong Fang, CEO of OKCoin said:
“Historically, women and other marginalized social groups have been isolated from the traditional financial system. Cryptocurrencies are changing this norm.”
Okcoin, founded in 2013, is one of the best cryptocurrency exchanges in the world, serving over 190 countries with its services.
Previously, American cryptocurrency firm Circle launched a similar initiative aimed at women and minorities.
